Album Cover
2PAC PART 1: THUG
This Digi Pack is a very effective marketing technique because of the dark colours used. This Album by 2Pac only contains dark colours such as blacks and browns. Thug is a posthumously released compilation album consisting mostly of songs released before his death therefore i believe the dark colours used represent the mood of the album and portray a deeper emotional meaning to the tracks. Dark colours such as Black are often associated with death such as at funerals this is why these colours were used. Other then the colours there are not many pictures, in fact there are only two main photos. One on the front cover which is very plain showing 2Pac facing away from the camera with his hands behind his heads , the second being on the back cover which again shows a plain image on Pac with his hands behind his back and him bowing his head, once again representing the mood of the album and perhaps even representing how people in the music game feel about his death  |
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| Acknowledge |
TINIE TEMPAH: DISC-OVERY
I took inspiration from this Album Cover because the album by Tinie Tempah fits the same genre of my song, UK grime/ Hip-Hop. The album sold over 750,000 copies in the Uk alone since its release. Disc-Overy entered number the UK Album Chart at number one, selling 85,000 copies in its first week therefore I believe its a good album to take inspiration from, not just musically but also in terms of design and marketing of the album. The design of the digi pack is a very simple one, something I want to try and replicate. The Front cover uses a very futuristic looking photo of Tinie, I believe he's used a photo like this in order to represent the mood and space like atmosphere of the album. furthermore to back up this theory, some examples of song from this album include 'Wonderman', 'Written in the stars' and ' invincible'. The Dark colours have inspire me when thinking what use in creating my digi pack. I want to use dull/blunt colours and effects rather than bright colours because from my researcher I believe this has more of an effective marketing technique and helps represent the mood of the album best.
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| Inside Picture and Disc |
This album y the Uk group N-Dubz is very similar to the other UK album by Tinie Tempah I researched, again the genre matches that of my song, UK Grime/ hip-hop. Again this digi pack has uses dark colours, the only bright colour is a purple lighting in the background. It uses a photo of the group on the front and one on the inside, showing off their unique dress sense. Like 2Pacs album this dig pack includes a acknowledgement by each three of the artists where they mention a thank you to all those involved in the production of the album and also the fans who have supported them. I think the 3D font used for the name of the group on the digi pack is a very effective marketing technique because the heading stands out and catches the audiences eye making them more likely to pick up the album and as a result purchase it.
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| Acknowledgement and Disc Holder KANYE WEST: 808S & HEARTBREAK
This digi pack is very different to the others I researched, The album by Kanye West has a very simple design and colour plan. There are only two pictures/ images on the whole digi pack. The first being on the front cover which shows a very simple design of a heart, the next is inside which shows kanye in a suit with an arry of colours spreading from his heart badge. these colours are the only real colours throughout the whole digi pack which is set on a blue back ground. I believe the simplicity of this digi pack is a very effective marketing technique because for me as the consumer it makes me want to listen to the songs and also see what else is in the Digi pack. The colours and simple desigh also represent the mood of the album which is quite calm and warm, although this is contradictory to the title of the album. Like most digi packs it includes a lyrics sheet, however something that is quite an effective marketing technique that rarely occurs is a poster of Kanye west , the artist, as shown above
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| Inside Of the Album |
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