Friday, 23 February 2018
Tuesday, 6 February 2018
Editing my Music Video
Editing My Video
To edit my Music Video I used Adobe Premier Pro 2017, I didn't have much experience with this programme before i started editing however i found it very easy to use and quickly learnt the basics. As you can see from the screenshot below, I had taken many shots whilst filming which gave me a large range and variety to use, therefore the first step was to select those i thought were the best and was most likely to use, I got rid of many shots that were too short or were not of good enough quality. I then imported these onto Premier Pro and started editing. On the right of the screenshots taken from Premier Pro you can see the many filters ad effects it offers, these are very useful for fading shots to a black screen ( something I did occasionally) as it adds to the atmosphere/feel of the song and helps portray the meaning on the lyrics visually. I also used the internet for further research on techniques such as changing the speed of shots( ie slow motion) which helped broaden my skills on Premier Pro
Wednesday, 29 November 2017
How artists advertise their music
There are many ways artists advertise their albums, these can include; posters, billboards, TV adverts and even through social media apps.
Billboards
According to a recent study about billboard advertising that was published in 2009, billboard advertising was found to be effective on drivers. ... 37% report looking at an outdoor ad each or most of the time they pass one. This therefore suggests that billboards are an effective marketing method as people take notice of them both consciously and sub-consiouscly whilst driving or even just being outside and passing one of them. There large size plays a huge part in their marketing effectiveness. most include the title of the album, the name of the artists,, the release date, a photo of the artist and where to buy/stream the album.
TV Adverts
Tv adverts are very effective techniques of promoting many things including upcoming albums. According to an article published in 2013, Globally more than 1.4 billion households now own at least one television which is 79% of all households in first world countries and 42% in developing countries. These stats show us that TV adverts are essential to maximise publicity and promotion of an upcoming album, people only have to sub-counciously see something before it becomes engrossed into their everyday lifestyle such as potentially streaming the new album they saw on TV. TV adverts are so important as they reach such a large amount of people every time they are shown. Most adverts for upcoming albums will include snippets of the main song of the album (which is usually released prior, as a single) as they know the audience is more likely to be attracted that way.
Here we see the advert that was recently on TV promoting Bruno Mars new album '24K Magic' the song playing in the background is the hit single off the album which is infect the name of the album '24K Magic', during this advert we also see very positive reviews from companies like the 'Rolling Stones magazine' in the final shot we see that we can steam the album on spotify.
http://imagine-express.com/billboard-advertising-effective/
https://www.slideshare.net/KayleighSpencer/album-and-promotional-poster-analysis-a2-media-studies
http://www.tvtechnology.com/opinions/0087/the-state-of-television-worldwide/222681
Billboards
According to a recent study about billboard advertising that was published in 2009, billboard advertising was found to be effective on drivers. ... 37% report looking at an outdoor ad each or most of the time they pass one. This therefore suggests that billboards are an effective marketing method as people take notice of them both consciously and sub-consiouscly whilst driving or even just being outside and passing one of them. There large size plays a huge part in their marketing effectiveness. most include the title of the album, the name of the artists,, the release date, a photo of the artist and where to buy/stream the album.
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| A fairly obvious poster if your a drake fan, this poster is very simple, its set on a black background , with white font and includes drakes signature logo. |
Posters
The poster is also a very effective advertising technique in order for artists to promote the upcoming release of the album. The posters are usually very similar to the billboards as they have the name of the artists, the title of the album, the release date of the album, and a photo/background photo of the artist. The posters may also include the record label logo and some sort of credits. The posters are usually very creative and unique in order to catch the audience attention and raise the attention of their album.
TV Adverts
Tv adverts are very effective techniques of promoting many things including upcoming albums. According to an article published in 2013, Globally more than 1.4 billion households now own at least one television which is 79% of all households in first world countries and 42% in developing countries. These stats show us that TV adverts are essential to maximise publicity and promotion of an upcoming album, people only have to sub-counciously see something before it becomes engrossed into their everyday lifestyle such as potentially streaming the new album they saw on TV. TV adverts are so important as they reach such a large amount of people every time they are shown. Most adverts for upcoming albums will include snippets of the main song of the album (which is usually released prior, as a single) as they know the audience is more likely to be attracted that way.
Here we see the advert that was recently on TV promoting Bruno Mars new album '24K Magic' the song playing in the background is the hit single off the album which is infect the name of the album '24K Magic', during this advert we also see very positive reviews from companies like the 'Rolling Stones magazine' in the final shot we see that we can steam the album on spotify.
http://imagine-express.com/billboard-advertising-effective/
https://www.slideshare.net/KayleighSpencer/album-and-promotional-poster-analysis-a2-media-studies
http://www.tvtechnology.com/opinions/0087/the-state-of-television-worldwide/222681
Monday, 6 November 2017
Digi Pack Inspiration: Album Covers
Album Cover
2PAC PART 1: THUG
This Digi Pack is a very effective marketing technique because of the dark colours used. This Album by 2Pac only contains dark colours such as blacks and browns. Thug is a posthumously released compilation album consisting mostly of songs released before his death therefore i believe the dark colours used represent the mood of the album and portray a deeper emotional meaning to the tracks. Dark colours such as Black are often associated with death such as at funerals this is why these colours were used. Other then the colours there are not many pictures, in fact there are only two main photos. One on the front cover which is very plain showing 2Pac facing away from the camera with his hands behind his heads , the second being on the back cover which again shows a plain image on Pac with his hands behind his back and him bowing his head, once again representing the mood of the album and perhaps even representing how people in the music game feel about his death  |
| Front Caption |
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| Disc |
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| Back Cover |
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| Acknowledge |
TINIE TEMPAH: DISC-OVERY
I took inspiration from this Album Cover because the album by Tinie Tempah fits the same genre of my song, UK grime/ Hip-Hop. The album sold over 750,000 copies in the Uk alone since its release. Disc-Overy entered number the UK Album Chart at number one, selling 85,000 copies in its first week therefore I believe its a good album to take inspiration from, not just musically but also in terms of design and marketing of the album. The design of the digi pack is a very simple one, something I want to try and replicate. The Front cover uses a very futuristic looking photo of Tinie, I believe he's used a photo like this in order to represent the mood and space like atmosphere of the album. furthermore to back up this theory, some examples of song from this album include 'Wonderman', 'Written in the stars' and ' invincible'. The Dark colours have inspire me when thinking what use in creating my digi pack. I want to use dull/blunt colours and effects rather than bright colours because from my researcher I believe this has more of an effective marketing technique and helps represent the mood of the album best.
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| Front Cover |
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| Back Cover |
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| Inside Picture and Disc |
This album y the Uk group N-Dubz is very similar to the other UK album by Tinie Tempah I researched, again the genre matches that of my song, UK Grime/ hip-hop. Again this digi pack has uses dark colours, the only bright colour is a purple lighting in the background. It uses a photo of the group on the front and one on the inside, showing off their unique dress sense. Like 2Pacs album this dig pack includes a acknowledgement by each three of the artists where they mention a thank you to all those involved in the production of the album and also the fans who have supported them. I think the 3D font used for the name of the group on the digi pack is a very effective marketing technique because the heading stands out and catches the audiences eye making them more likely to pick up the album and as a result purchase it.
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| Front Cover |
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| Back Cover |
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| Inside Picture |
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| Acknowledgement and Disc Holder KANYE WEST: 808S & HEARTBREAK
This digi pack is very different to the others I researched, The album by Kanye West has a very simple design and colour plan. There are only two pictures/ images on the whole digi pack. The first being on the front cover which shows a very simple design of a heart, the next is inside which shows kanye in a suit with an arry of colours spreading from his heart badge. these colours are the only real colours throughout the whole digi pack which is set on a blue back ground. I believe the simplicity of this digi pack is a very effective marketing technique because for me as the consumer it makes me want to listen to the songs and also see what else is in the Digi pack. The colours and simple desigh also represent the mood of the album which is quite calm and warm, although this is contradictory to the title of the album. Like most digi packs it includes a lyrics sheet, however something that is quite an effective marketing technique that rarely occurs is a poster of Kanye west , the artist, as shown above
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| Front Cover |
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| Inside Of the Album |
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| Poster |
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| Back Cover |
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