- Thought through beat- (seeing what the lyrics mean in your head)
- Relationship between the song and the visuals
- Narrative and performance of the song
- Technical aspect of the music video
- Star image (protagonist), lots of camera shots making him/her the centre of attention.
The first step of the processes is to analyse the music structure understanding the chorus and verses
The Second step, the voice of the artist would be very unique compared to others and will give the person a form of identification that can be related to the star image or singer
The third step would be the story of an artist which he is trying to tell within his song. It can establish him as a story teller and the music video can aid this by showing us the video through the vocals of the song.
Relationship between the song and visuals
There are three ways visuals used to promote a song:
Illustrate:
music videos use certain images and shots to illustrate/explain the meaning of lyrics to their song and genre.
Disjuncture:
in this situation , the meaning of the song is completely ignored in the music video
Amplify:
Repeatability-This is when the images and camera shots are manipulated and shown repeatedly through out the music video and is drummed into our vision
Narrative and performance of the song
Andrew Goodwins believed that it was important for an artist to be involved in the music video by performing or acting out a role as the main character or singer. It helps to make the song seem more realistic and gives the audience a better connection with the song. A good exapmle of this is Roar by Katy Perry. She is the main character in the video as well as the main singer, helping making the song look more realistic
Star Image, lots of camera shots making him/her the centre of attention
Goodwins referred to the star image as a vital aspect of the music video, he/she makes the music video look appealing to the audience, while bringing a unique style to the video in the way he/she is portrayed to the audience. The star image is always very unique in the way he/she is presented i.e. the costume, moves and appearance. This helps promote the artist/star's image in public and also helps to promote the video while creating a public reputation for the artist.
https://www.slideshare.net/FortuneRioba/andrew-goodwin-music-video
music videos use certain images and shots to illustrate/explain the meaning of lyrics to their song and genre.
Disjuncture:
in this situation , the meaning of the song is completely ignored in the music video
Amplify:
Repeatability-This is when the images and camera shots are manipulated and shown repeatedly through out the music video and is drummed into our vision
Narrative and performance of the song
Andrew Goodwins believed that it was important for an artist to be involved in the music video by performing or acting out a role as the main character or singer. It helps to make the song seem more realistic and gives the audience a better connection with the song. A good exapmle of this is Roar by Katy Perry. She is the main character in the video as well as the main singer, helping making the song look more realisticStar Image, lots of camera shots making him/her the centre of attention
Goodwins referred to the star image as a vital aspect of the music video, he/she makes the music video look appealing to the audience, while bringing a unique style to the video in the way he/she is portrayed to the audience. The star image is always very unique in the way he/she is presented i.e. the costume, moves and appearance. This helps promote the artist/star's image in public and also helps to promote the video while creating a public reputation for the artist.https://www.slideshare.net/FortuneRioba/andrew-goodwin-music-video
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